Asics & Sneaker District

Online Campaign - Underscore/­Sounddesign

‘We sensed a very trippy, almost claustrophobic vibe in this ad which we tried to enhance using multiple layers of sounds. The base is a very light pad that is almost ‘disturbed’ by noises of drones and crafting sounds. We’d like to take the viewer as close as possible to the craft that is shown, creating the sneaker.’

  • Production